Application of Utility Mining using Frequent Itemset and Association Rules: A Survey

Mining on data reveals patterns that provide useful information for analysis, decision making and forecasting in various domains. Association Rule Mining (ARM) identifies patterns on itemsets which are either frequent or have interesting relationship amongst them based on strong rules and conceptually form a basis for Frequent Itemset mining (FIM) problems. FIM extracts binary values from transaction databases to identify frequently bought items but provides insufficient information for identifying infrequent items that generate maximum profit. So a latter problem, High utility itemsets (HUI) mining was developed to focus on the itemsets that generate huge profit to the business. Even though HUI is related to Business Intelligence, its application extends to Web Server Logs, Biological Gene Databases, Network Traffic Measurements and many other fields. This paper presents a survey on the algorithms from different aspects and perspectives based on Utility mining, Frequent Itemset generation and Association Rule Mining