Juan Ignacio Martin Neira, Magdalena Trillo-Domínguez, M. Olvera-Lobo
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From TV to TikTok: New audiovisual formats to communicate about science
This paper shows how ten television news programs use TikTok to disseminate science news, analyzing how the platform's own language is applied. Through the application of an evaluation checklist, the adaptation of television content is analyzed and the audiovisual opportunities offered by this social network are assessed. The results show that short videos produce greater interaction with users and that news channel profiles are not sufficiently taking advantage of the particular language that this social network allows.
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