The Influence of the Industrial Internet of Things on Business Model Design: A Qualitative-Empirical Analysis

The Industrial Internet of Things is recently a widely discussed phenomenon. However, business level effects of this phenomenon are by now underresearched. We tackle this research gap by presenting an in-depth analysis of business model changes manufacturing firms employ to adequately react to this technological development. Against the background of a multiple-case study we identify and characterise three archetypes of business models manufacturing firm implement in order to benefit from opportunities provided by the Industrial Internet of Things. Furthermore, we present insights on how firms innovate their extant business model in this context. Thereby, our study considerably contributes to business model research and additionally bolsters up a strategic firm level perspective on the Industrial Internet of Things.