Geo-blocking Regulation: Antitrust or Consumer Protection?

The author attempts to show that the seeming absorption of a large-scale, general geo-blocking prohibition in the field of competition law (antitrust) is unsystematic, and can negatively influence the further development of European competition law and policy and related goals. The positive implications of the GBR regime in the area of consumer protection law (and for trade regulation as such) are not negated. The author, however, attempts to underscore the fact that, in certain constellations, legislative instruments should be very clearly designated, their nature and scope concisely labelled. Formal oversights, such as omission of clear denominations or even plain wrong designations can – in certain circumstances – lead to functional consequences. For this reason the author stresses the view that the GBR is a legislative instrument of market regulation and consumer protection and has no real appreciable link to antitrust.