{"title":"Marangoni研究所:卓越定位的一致性的勇气","authors":"Anna Zinola","doi":"10.1431/80832","DOIUrl":null,"url":null,"abstract":"Istituto Marangoni, founded in 1935, is considered one of the elite fashion schools worldwide. The school is based in Milano, with major schools in London and Paris and a training centre in Shanghai. The school is acting in 2 areas: fashion studies (with both creative and business programmes) e design studies with creative programmes (only in Milano). The value proposition is the «Marangoniness», which has 4 pillars of distinctiveness, connected to each other in a perfect way: italianness, internationality, industry link, seductive school building appearance.","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"25 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Istituto Marangoni: il coraggio della coerenza per un posizionamento di eccellenza\",\"authors\":\"Anna Zinola\",\"doi\":\"10.1431/80832\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Istituto Marangoni, founded in 1935, is considered one of the elite fashion schools worldwide. The school is based in Milano, with major schools in London and Paris and a training centre in Shanghai. The school is acting in 2 areas: fashion studies (with both creative and business programmes) e design studies with creative programmes (only in Milano). The value proposition is the «Marangoniness», which has 4 pillars of distinctiveness, connected to each other in a perfect way: italianness, internationality, industry link, seductive school building appearance.\",\"PeriodicalId\":407849,\"journal\":{\"name\":\"Micro & Macro Marketing\",\"volume\":\"25 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Micro & Macro Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1431/80832\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Micro & Macro Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1431/80832","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Istituto Marangoni: il coraggio della coerenza per un posizionamento di eccellenza
Istituto Marangoni, founded in 1935, is considered one of the elite fashion schools worldwide. The school is based in Milano, with major schools in London and Paris and a training centre in Shanghai. The school is acting in 2 areas: fashion studies (with both creative and business programmes) e design studies with creative programmes (only in Milano). The value proposition is the «Marangoniness», which has 4 pillars of distinctiveness, connected to each other in a perfect way: italianness, internationality, industry link, seductive school building appearance.