{"title":"感知享受、感知易用性、感知有用性和感知价值对体育OTT服务持续使用意愿的影响——以SPOTV NOW为例","authors":"Kyu-Hyun Choi, Hyun-Jun Kim, Young-jin Hur","doi":"10.35159/kjss.2023.06.32.3.391","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":407737,"journal":{"name":"Korean Journal of Sports Science","volume":"26 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of Perceived Enjoyment, Perceived Ease of Use, Perceived Usefulness and Perceived Value on Intention to Continuous Use of Sport OTT Service: A Case of SPOTV NOW\",\"authors\":\"Kyu-Hyun Choi, Hyun-Jun Kim, Young-jin Hur\",\"doi\":\"10.35159/kjss.2023.06.32.3.391\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":407737,\"journal\":{\"name\":\"Korean Journal of Sports Science\",\"volume\":\"26 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Korean Journal of Sports Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.35159/kjss.2023.06.32.3.391\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Korean Journal of Sports Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35159/kjss.2023.06.32.3.391","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Effect of Perceived Enjoyment, Perceived Ease of Use, Perceived Usefulness and Perceived Value on Intention to Continuous Use of Sport OTT Service: A Case of SPOTV NOW