Design of Customizable Expressive Jewelry for Generation Z

Generation Z is the latest among the current living and working generations. They appreciate individuality and have their own personal style as a form of self-expression. Currently, they still have relatively low interest and purchase power on jewelry. Therefore, a jewelry that is able to be customized to match their personal style is designed. The aim of this design is to increase Generation Z’s interest on jewelry product and for them to be able to express themselves in affordable price. The study of this design is conducted by exploring form, material, system and color. The used methods in this study are mood board, image board, and usability report. Mood board is used to promote inspiration in developing form and color based on the selected personal style, which is colorful indie. Image board is created based on two major keywords which inspires the jewelry system development. Usability report method is used for usability test, where participants are asked to wear the jewelry for seven days and give feedbacks for further revision. The result of this study is a handful of customizable components which are able to be assembled into earrings, necklace, and bracelet. Hopefully, this study can create awareness and appreciation to the jewelry industry as well as to serve useful information for the future study.