{"title":"对电影中性别刻板印象的认知——以超级英雄电影《惊奇队长》为例","authors":"K. T. Chau, Pau Yen Ooi, Tania Amos","doi":"10.1145/3381271.3381303","DOIUrl":null,"url":null,"abstract":"This paper aims to examine the perception of Malaysians on the issues related to gender-stereotypes in superhero genre movies in general, and Captain Marvel movie in specific. The paper aims to call into insight as to whether or not Malaysians accept the female superhero and relevant message delivered. Do they perceive the movie as something positive, agree with the manner and behaviour portrayed, or biased against female superheroes? This research recruited 98 respondents and quantitative analysis reveals that majority of the respondents accepted the Captain Marvel, and responded positively to the feminine power depicted in the movie.","PeriodicalId":124651,"journal":{"name":"Proceedings of the 5th International Conference on Multimedia and Image Processing","volume":"22 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Perception of gender-stereotype in films: a case study on \\\"Captain Marvel\\\" superhero movie\",\"authors\":\"K. T. Chau, Pau Yen Ooi, Tania Amos\",\"doi\":\"10.1145/3381271.3381303\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper aims to examine the perception of Malaysians on the issues related to gender-stereotypes in superhero genre movies in general, and Captain Marvel movie in specific. The paper aims to call into insight as to whether or not Malaysians accept the female superhero and relevant message delivered. Do they perceive the movie as something positive, agree with the manner and behaviour portrayed, or biased against female superheroes? This research recruited 98 respondents and quantitative analysis reveals that majority of the respondents accepted the Captain Marvel, and responded positively to the feminine power depicted in the movie.\",\"PeriodicalId\":124651,\"journal\":{\"name\":\"Proceedings of the 5th International Conference on Multimedia and Image Processing\",\"volume\":\"22 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-01-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 5th International Conference on Multimedia and Image Processing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/3381271.3381303\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 5th International Conference on Multimedia and Image Processing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3381271.3381303","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Perception of gender-stereotype in films: a case study on "Captain Marvel" superhero movie
This paper aims to examine the perception of Malaysians on the issues related to gender-stereotypes in superhero genre movies in general, and Captain Marvel movie in specific. The paper aims to call into insight as to whether or not Malaysians accept the female superhero and relevant message delivered. Do they perceive the movie as something positive, agree with the manner and behaviour portrayed, or biased against female superheroes? This research recruited 98 respondents and quantitative analysis reveals that majority of the respondents accepted the Captain Marvel, and responded positively to the feminine power depicted in the movie.