Agrotourism as an Alternative Form of Development of Rural Area

In the article prerequisites of North Kazakhstan region agrotourism’s development is considered as the way of diversifying of agricultural rural economics’ invariant on the basis and due to territorial investigations. Discussed region is one of the leading Kazakhstani agricultural producer with the greatest economical land fertility of agricultural grounds and plough lands. However, because of post-crisis agriculture’s intensification decrease of land fertility and, as a consequence, the fall of crop producing farm agricultures are fixed, what initiates the search of new competitive forms of tertiary sector of the economics for rural areas development. The region is different by its exclusively profitable geographical position and optimal combination of natural, agricultural and social-economical resources, what caused the choice of the given investigation area. The strong and weak sides, opportunities and threats of agrotourism developments’ conditions are identified, on the basis of which social-economical SWOT analysis is made. In the light of territorial closeness of agrotourism business objects and potential recreants, the most appropriate types of agritourism are determined, for development in the sphere (historical, ecotourism, ethnotourism) and representative number of tour objects. On their basis spatial model of the organization of the territorial system of agrotourism in the region is suggested, which includes North and South belts of agrotourism focused on a specific category of recreants