Driving Benefit Based on the Zero-base Budget Under the 3G (Garantia) Capital Model

According to a Bain report, the zero-base budget has been ranked first in many management tools in recent years, but the implementation rate is very low. Therefore, this paper takes Budweiser InBev under 3G capital holding as an example to study how 3G capital effectively implements zero-base budget. According to the research results, 3G capital is the process of "blood exchange to blood transfusion" for the M & A (mergers and acquisitions) companies. The whole process solves the problem of zero-base budget based on organizational culture and talent system. This paper studies the case of Budweiser InBev's successful implementation of zerobase budget, and provides suggestions for enterprises to use zero-base budget effectively.