{"title":"全球节目:通过“震撼”的方式创造出独特的电视节目。","authors":"Gisèle Bertrand, C. D. Gournay, Pierre Mercier","doi":"10.3406/RESO.1993.3270","DOIUrl":null,"url":null,"abstract":"Summary: Results of preliminary research on hard-core television 'zappers' (viewers who frequently change channels with the remote control) are discussed and analysed. The idea of a 'global programme' is presented and discussed; the zapper produces a unique programe by piecing together bits of all the available programmes at any given moment (all available programmes together form the 'global programme' - ever accessible though only seen a fragment at a time). The reasons for consuming television in this way, and the value of such 'communication' by modern standards, are examined.","PeriodicalId":213999,"journal":{"name":"Réseaux. The French journal of communication","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The global programme: the creation of a unique TV programme by means of 'zapping'.\",\"authors\":\"Gisèle Bertrand, C. D. Gournay, Pierre Mercier\",\"doi\":\"10.3406/RESO.1993.3270\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Summary: Results of preliminary research on hard-core television 'zappers' (viewers who frequently change channels with the remote control) are discussed and analysed. The idea of a 'global programme' is presented and discussed; the zapper produces a unique programe by piecing together bits of all the available programmes at any given moment (all available programmes together form the 'global programme' - ever accessible though only seen a fragment at a time). The reasons for consuming television in this way, and the value of such 'communication' by modern standards, are examined.\",\"PeriodicalId\":213999,\"journal\":{\"name\":\"Réseaux. The French journal of communication\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Réseaux. The French journal of communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3406/RESO.1993.3270\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Réseaux. The French journal of communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3406/RESO.1993.3270","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The global programme: the creation of a unique TV programme by means of 'zapping'.
Summary: Results of preliminary research on hard-core television 'zappers' (viewers who frequently change channels with the remote control) are discussed and analysed. The idea of a 'global programme' is presented and discussed; the zapper produces a unique programe by piecing together bits of all the available programmes at any given moment (all available programmes together form the 'global programme' - ever accessible though only seen a fragment at a time). The reasons for consuming television in this way, and the value of such 'communication' by modern standards, are examined.
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