网络旅游信息搜索分析

B. Jansen, Christopher C. Ciamacca, A. Spink
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引用次数: 36

摘要

本文报道了在网上搜索旅游信息的现象。本文调查了旅游搜索在网络上占多大的主导地位,人们如何在网络上搜索旅游信息,以及人们用什么术语来表达他们的旅游相关信息需求。在这项研究中,采用定量和定性的方法分析了2005年5月6日来自商业网络搜索引擎Dogpile.com的534,507名用户的2,465,145次互动。调查结果显示,最多大约6.5%的网络查询是关于旅游搜索的。在旅游搜索中,地理信息占比接近50%,一般旅游信息占比不到10%。一项对旅游查询中单个术语的分析显示,人们对mapquest、travelocity和orbitz等旅游网站的搜索量很大。旅游搜索似乎是针对特定目标的事件,再次显示出强烈的地理偏见以及潜在信息意图的时间成分。旅游主题的分布是不平衡的,有几个主题“非常集中”,而另一些则“非常普遍”。本文提出了一种旅游相关网页查询分类方案,为在线旅游搜索领域的研究人员提供参考。本文还讨论了这对旅游信息内容提供者和网上旅游信息搜索者的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An Analysis of Travel Information Searching on the Web
In this article, the phenomenon of searching for travel information on the Web is reported. The issues of how predominant travel searching is on the Web, how people are searching for travel information on the Web, and what terms people are using to express their travel-related information needs are investigated. In this research, 2,465,145 interactions from 534,507 users of the commercial Web search engine, Dogpile.com, on May 6, 2005 are analyzed employing both quantitative and qualitative approaches. Findings show that, at most, approximately 6.5% of Web queries are for travel searching. Geographical information accounts for nearly 50% of this travel searching, with general travel information accounting for just less than 10%. An analysis of individual terms in travel queries shows there is substantial searching for travel-specific websites such as mapquest, travelocity, and orbitz. Travel searchers appear to be target-specific events, again showing a strong geographical bias along with a temporal component of the underlying information intent. The distribution of travel topics is skewed, with several topics being “very focused” and others being “very general.” A classification scheme for travel-related Web queries was developed, which should be helpful for other researchers in the online travel searching area. The implications for both content providers of travel information and for searchers of travel information on the Web are discussed.
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