免费试用促销影响中的体验效应

IO: Empirical Studies of Firms & Markets eJournal Pub Date : 2020-05-01 DOI:10.1287/mnsc.2020.3613

Sadat Reza, Hillbun Ho, Rich Ling, Hongyang Shi

{"title":"免费试用促销影响中的体验效应","authors":"Sadat Reza, Hillbun Ho, Rich Ling, Hongyang Shi","doi":"10.1287/mnsc.2020.3613","DOIUrl":null,"url":null,"abstract":"Although the use of free samples is extensive across industries, the effects of free samples across individuals with varying levels of usage have yet to be systematically examined. The models discu...","PeriodicalId":430354,"journal":{"name":"IO: Empirical Studies of Firms & Markets eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":"{\"title\":\"Experience Effect in the Impact of Free Trial Promotions\",\"authors\":\"Sadat Reza, Hillbun Ho, Rich Ling, Hongyang Shi\",\"doi\":\"10.1287/mnsc.2020.3613\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Although the use of free samples is extensive across industries, the effects of free samples across individuals with varying levels of usage have yet to be systematically examined. The models discu...\",\"PeriodicalId\":430354,\"journal\":{\"name\":\"IO: Empirical Studies of Firms & Markets eJournal\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"8\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IO: Empirical Studies of Firms & Markets eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1287/mnsc.2020.3613\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IO: Empirical Studies of Firms & Markets eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mnsc.2020.3613","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 8

摘要

尽管免费样品的使用在各行各业都很广泛，但免费样品对不同使用水平的个人的影响尚未得到系统的检验。模型讨论了…

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Experience Effect in the Impact of Free Trial Promotions

Although the use of free samples is extensive across industries, the effects of free samples across individuals with varying levels of usage have yet to be systematically examined. The models discu...

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

IO: Empirical Studies of Firms & Markets eJournal

自引率

0.00%

发文量