用户对在线手机游戏的上瘾行为影响应用购买行为

2021 International Conference on Technologies and Applications of Artificial Intelligence (TAAI) Pub Date : 2021-11-01 DOI:10.1109/TAAI54685.2021.00066

Andri Dayarana Kristanta Silalahi, Teguh Indra Bayu

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引用次数: 0

摘要

关于手机网络游戏中的用户行为是目前学者们广泛讨论的话题。作为一个相对较新的课题，如何根据网络移动游戏环境下的用户行为进行理论和实践的研究，对学者来说都是一个挑战。因此，我们通过调查在线手机游戏的用户行为来了解用户在app中的购买意愿。我们对439名玩过在线手机游戏并体验过购买游戏功能的参与者进行了在线调查。采用Smart-PLS 3.0软件，采用结构方程模型对研究框架进行检验。结果表明，手机网络游戏用户成瘾行为对应用内购买意愿有显著正向影响。我们对在线手机游戏用户的成瘾行为做出贡献，从而产生购买游戏功能的意向。此外，本文还对这些贡献进行了详细的讨论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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User Addiction Behavior Towards Online Mobile Games Influences In Apps Purchase Behavior

Topics regarding user behavior on online mobile games were widely discussed by scholars nowadays. As a relatively new topic, it is challenging for scholars to contributes theoretically and practically according to the user behavior in an online mobile game environment. Therefore, we investigate user behavior of online mobile games to understand the user in apps purchase intention. We conducted an online survey to 439 participants who have played online mobile games and experience purchase a game's features. Structural Equation Modelling was employed to test the research framework using Smart-PLS 3.0. The results show that user addiction behavior of online mobile games positively and significantly influences in-app purchase intention. We contribute to the addiction behavior of users regarding online mobile game use that generated purchase games features intention. Furthermore, the contributions are discussed in detail accordingly in the article.

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来源期刊

2021 International Conference on Technologies and Applications of Artificial Intelligence (TAAI)

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