Managing Rights and Value of Digital Media

This paper describes iPay, the Local Exchange Trading Systems developed by Digital Media in Italia, and the extensions developed to the Digital Media Project Interoperable DRM Platform specification allowing the integration of the two specifications in a complete system for creating and distributing digital media, and remunerating its users for the content and the services provided. The solution presented in this paper overcomes the current limitations in digital media value chains because it makes online payments accessible and simple to use, measures the contributions made to the value of digital media by all the players, reduces the costs associated to online micro-payments for digital media and guarantees the privacy of personal data and transaction information. The solution has the potential to maximise the flow of digital media and motivate and encourage the use of digital media in the full respect of the rights of all users in media value chains.