Aspirations for Writing Professional and Academic Documents

Of all my activities as a scholar, writing tends to take up most of my time. Accordingly, I have made it my mission to write as efficiently and effectively as possible. In this manuscript, which is reading material for my academic writing course at WHU - Otto Beisheim School of Management, I summarize aspirations that I have collected over the past couple of years. My hope is that they will help students and professionals improve their academic and professional writing.