中美贸易战背景下苹果和华为产品竞争力分析

S. Starykh, S. A. Lavoshnikova, A. D. Chesnokova
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引用次数: 0

摘要

主题。以苹果和华为为例的中美贸易关系。的话题。苹果和华为产品的竞争力。目的。通过技术经济参数计算这些组织的产品竞争力的积分指标。方法。苹果公司和华为公司营业额的逻辑和对比分析方法。结果。大规模的竞争形式具有贸易战的特征,它越来越多地借助非价格竞争因素来约束对手。应用领域。通过苹果和华为产品的销售来衡量中美之间的贸易平衡。结论。本文以“苹果”和“华为”两家公司为例,探讨了中美贸易战的后果。通过积分指标的计算,得到了企业产品竞争力的技术经济参数。结论是,大规模的竞争形式具有贸易战的特征,在非价格竞争因素的帮助下,对对手的约束日益增强。关键词:贸易战,竞争优势,中美贸易平衡,全球智能手机市场,竞争力积分指标
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ANALYSIS OF THE COMPETITIVENESS OF APPLE AND HUAWEI PRODUCTS IN THE CONTEXT OF THE US-CHINA TRADE WAR
Subject. Trade relations between the United States and China on the example of Apple and Huawei. Topic. The competitiveness of Apple and Huawei products. Purpose. Calculate the integral indicator by means of technical and economic parameters of the competitiveness of products of these organizations. Methodology. Methods of logical and comparative analysis of the turnover of Apple and Huawei companies. Results. Large-scale forms of competition acquire the character of a trade war, which increasingly restrains the opponent with the help of the non-price factor of competition. Application area. The trade balance between China and the United States by means of sales of Apple and Huawei products. Conclusions. The article examines the consequences of the trade war between the United States and China on the example of the companies «Apple» and «Huawei». Based on the calculation of the integral indicator, the technical and economic parameters of the competitiveness of the products of these organizations were obtained. It was concluded that large-scale forms of competition acquire the character of a trade war, which increasingly restrains the opponent with the help of the non-price factor of competition. Key words: trade war, competitive advantage, trade balance between China and the USA, global smartphone market, integral indicator of competitiveness
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