Choosing a Business Model

This chapter discusses the critical choice for a business manager, when a business model must be considered for its posterior design and implementation. Different modalities are available today and adaptations or changes are completely admissible, as competition evolves. A solid conceptualization of business models is studied, and some typical initiatives analyzed, observing their potentialities, requirements, and risks. As a market solution, several considerations are proposed at the end, regarding BM adoption in real cases, serving as a basic motivation for a clearer decision process to be pursued by business readers. This chapter contributions reach both scholars, researchers, managers, stakeholders and investors on increasing the comprehension about business models' propositions, characteristics and implementation aspects.