Site selection of the rural tourism logistics network based on the evolution game under the heuristic algorithm

In order to actively respond to the spirit of the 20th National People's Congress of the Communist Party of China and revitalize rural development, China has set off a upsurge of rural tourism, which is conducive to alleviating the large difference between urban and rural development, and also plays a positive role in the development of traditional villages. However, rural logistics is closely related to rural tourism, which can not only improve the convenience of rural tourism, but also further promote the development of rural tourism. However, at present, the development of rural logistics under the background of rural tourism still has problems to be solved. Taking some traditional villages such as Yongxing County, Chenzhou City, Hunan Province as an example, the construction of its logistics service network is not perfect. Based on this paper according to the Chenzhou yongxing county, the location of the passenger population distribution, using unconstrained optimization, heuristic algorithm, established the mathematical model of logistics service network site selection, using Matlab software to solve the preliminary site conclusion, then use the evolution game to the conclusion, so as to achieve the purpose of more accurate. The significance of this paper is to choose the construction of appropriate tourism logistics outlets to promote the development of rural tourism and maximize the economic benefits, but also to let more tourists and villagers to get faster services.