Application of beacon technology for enhanced customer engagement in insurance companies

Enriched customer engagement is an inevitability when considering an enormous growth of every industry, and certainly, insurance is not an exception. With the rapid development of digital technologies and competitiveness between companies in the same industry or with alternative industries, businesses tend to excite their customers to obtain the competitive advantage. Conversely, with the understanding of the competitiveness of businesses, customers change their expectation and demand for a better service and engagement. As a result, digital technologies such as Bluetooth Low Energy Beacon technology overruled the existing methods of customer engagement. Though there are a lot of businesses which have adapted beacon technology to enhance customer engagement, there is lack of evidence of its adaptation in the insurance sector. Therefore, this paper aims to use beacon technology to enhance the customer engagement in insurance companies.