How do TV promotions affect buying conduct of female: A study conducted in (Lahore) Pakistan

TV notice plays an imperative role in changing the buyer conduct. Now days, there is no necessity to visit some store or shopping precinct as people are able to get plenty of information about the features of new or prevailing product through TV commercial. TV commercials stimulus females purchasing conduct by approaching them to acquire the particular item for consumption through repeated advertisings. It moreover changes their opinion toward the goods and administrations image and likewise rises the demand to increase the percentage of sales which incline to more revenue. The goal of this study is to check the watching behavior of TV notice, to find the impact of women's buying behavior while making decision of purchase and to check the influence of TV commercials on various dimensions of buying behavior. The information is composed from 100 female respondents involved of working females and household females via questionnaire survey. The verdicts of the study illustrate that a strong relationship between both variables exist which are TV notice and women purchasing conduct. Moreover, it also reveal the datum that female is sturdily motivated through the TV commercial and announce new product in their family which they came to know by viewing TV ads. The findings similarly show that convenience of the merchandise is additional factor which is vigorously influenced on females purchase choice.