On Museum Tourism Development from the Perspective of Cultural Identity Experience — Taking the Core Area of the 21st Century Maritime Silk Road as an Example

Cultural identity experience involves a process of self-identification, which helps to strengthen cultural confidence. As the core area of the 21st Century Maritime Silk Road, Fujian Province represents an important starting point and birthplace of the ancient Maritime Silk Road, while numerous museums are the symbols of the culture in the region. At present, the tourism development of China's Marine Silk Museum faces five constraints: static display restricts comprehensive perception, emotional barriers restrict the empathy, one-way infusion restricts active thinking, interactive limitation restricts participation of tourists, and association offline restricts cultural self-confidence. To this end, sensory experience, emotional experience, thinking experience, action experience, and associated experience are integrated into the construction of the museum, hence promoting the tourism development of the Marine Silk Culture Museum. Keywords—cultural identity; cultural experience; museum tourism; core area of the 21st Century Maritime Silk Road