{"title":"瑞士中小企业在社交媒体平台上:自己的个人资料和产生的影响","authors":"Michael Beier, Sebastian Früh","doi":"10.2139/ssrn.3738710","DOIUrl":null,"url":null,"abstract":"This research report describes the use of social media platforms by Swiss SMEs (small and medium-sized enterprises). For this purpose, numbers on own profiles (social media adoption) and numbers of followers (generated reach) were systematically collected and evaluated for a representative sample of SMEs in Switzerland (N=976).","PeriodicalId":319022,"journal":{"name":"Economics of Networks eJournal","volume":"29 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Swiss SMEs on Social Media Platforms: Own Profiles and Generated Reach\",\"authors\":\"Michael Beier, Sebastian Früh\",\"doi\":\"10.2139/ssrn.3738710\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research report describes the use of social media platforms by Swiss SMEs (small and medium-sized enterprises). For this purpose, numbers on own profiles (social media adoption) and numbers of followers (generated reach) were systematically collected and evaluated for a representative sample of SMEs in Switzerland (N=976).\",\"PeriodicalId\":319022,\"journal\":{\"name\":\"Economics of Networks eJournal\",\"volume\":\"29 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-11-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Economics of Networks eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3738710\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Economics of Networks eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3738710","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Swiss SMEs on Social Media Platforms: Own Profiles and Generated Reach
This research report describes the use of social media platforms by Swiss SMEs (small and medium-sized enterprises). For this purpose, numbers on own profiles (social media adoption) and numbers of followers (generated reach) were systematically collected and evaluated for a representative sample of SMEs in Switzerland (N=976).
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