NUTRACEUTICALS: INNOVATIVE RESEARCH AREA

Nutraceuticals is a diverse product category with various synonyms used internationally. The term 'nutraceutical' has been part of the industry for almost a decade. Unfortunately, it still seems to be held up in a scrambled web of complementary definitions, regulatory watchdogs and consumer confusion. For an effective regulatory policy framework, nutraceuticals need to move from a blurred idea with varied and sometimes conflicting definitions, to a sharply defined and quantifiable concept. In an effort to clarify the definition of nutraceuticals, three general concepts that should be included in a definition have been identified based on the some important definitions from literature. This article briefly discusses about the basic information about the nutraceuticals, its importance and