基于增强现实技术的旅游品牌交互设计研究

2021 International Symposium on Computer Technology and Information Science (ISCTIS) Pub Date : 2021-06-01 DOI:10.1109/ISCTIS51085.2021.00016

Guo Juan, Hu Xiaoli

{"title":"基于增强现实技术的旅游品牌交互设计研究","authors":"Guo Juan, Hu Xiaoli","doi":"10.1109/ISCTIS51085.2021.00016","DOIUrl":null,"url":null,"abstract":"This thesis researches how the interactive design rebranding tourism brands. It proposes the use of augmented reality cascading technology and multi-dimensional information display technology to sort out human information, geographic information, ecological information, cultural traditions and other information for tourist destinations, and finally use Professional development technology displays this information in a visual design. This study mainly discusses from three aspects: 1. Augmented reality technology enables tourism interactive experience to realize the transformation from surface to three-dimensional; 2. Augmented reality technology enhances the versatility of travel interaction; 3. Augmented reality technology optimizes the visitor experience of digital travel, thus driving the transformation of travel brands and realizing the new mode of tourism interaction and integration.","PeriodicalId":403102,"journal":{"name":"2021 International Symposium on Computer Technology and Information Science (ISCTIS)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Research on Interactive Design of Tourism Brand Based on Augmented Reality Technology\",\"authors\":\"Guo Juan, Hu Xiaoli\",\"doi\":\"10.1109/ISCTIS51085.2021.00016\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This thesis researches how the interactive design rebranding tourism brands. It proposes the use of augmented reality cascading technology and multi-dimensional information display technology to sort out human information, geographic information, ecological information, cultural traditions and other information for tourist destinations, and finally use Professional development technology displays this information in a visual design. This study mainly discusses from three aspects: 1. Augmented reality technology enables tourism interactive experience to realize the transformation from surface to three-dimensional; 2. Augmented reality technology enhances the versatility of travel interaction; 3. Augmented reality technology optimizes the visitor experience of digital travel, thus driving the transformation of travel brands and realizing the new mode of tourism interaction and integration.\",\"PeriodicalId\":403102,\"journal\":{\"name\":\"2021 International Symposium on Computer Technology and Information Science (ISCTIS)\",\"volume\":\"19 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2021 International Symposium on Computer Technology and Information Science (ISCTIS)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ISCTIS51085.2021.00016\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2021 International Symposium on Computer Technology and Information Science (ISCTIS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ISCTIS51085.2021.00016","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

本文研究互动设计如何重塑旅游品牌。提出利用增强现实级联技术和多维度信息展示技术，对旅游目的地的人文信息、地理信息、生态信息、文化传统等信息进行梳理，最后利用专业开发技术将这些信息以视觉设计的形式展示出来。本研究主要从三个方面进行了探讨:1。增强现实技术使旅游互动体验实现从平面到立体的转变;2. 增强现实技术增强了出行互动的多功能性;3.增强现实技术优化数字旅游的游客体验，从而带动旅游品牌的转型，实现旅游互动融合的新模式。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Research on Interactive Design of Tourism Brand Based on Augmented Reality Technology

This thesis researches how the interactive design rebranding tourism brands. It proposes the use of augmented reality cascading technology and multi-dimensional information display technology to sort out human information, geographic information, ecological information, cultural traditions and other information for tourist destinations, and finally use Professional development technology displays this information in a visual design. This study mainly discusses from three aspects: 1. Augmented reality technology enables tourism interactive experience to realize the transformation from surface to three-dimensional; 2. Augmented reality technology enhances the versatility of travel interaction; 3. Augmented reality technology optimizes the visitor experience of digital travel, thus driving the transformation of travel brands and realizing the new mode of tourism interaction and integration.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

2021 International Symposium on Computer Technology and Information Science (ISCTIS)

自引率

0.00%

发文量