BrandTrend:了解流行游戏和游戏影响者，以便更好地推广游戏外围设备

2023 15th International Conference on Developments in eSystems Engineering (DeSE) Pub Date : 2023-01-09 DOI:10.1109/DeSE58274.2023.10100248

Tan Wen Zheng Ashley, Lim Jo Han, Derrick, Kowit Tan, Rong Kai Tech Avin, Ashlinder Kaur, Sahar Al-Sudani, Zhengkui Wang

{"title":"BrandTrend:了解流行游戏和游戏影响者，以便更好地推广游戏外围设备","authors":"Tan Wen Zheng Ashley, Lim Jo Han, Derrick, Kowit Tan, Rong Kai Tech Avin, Ashlinder Kaur, Sahar Al-Sudani, Zhengkui Wang","doi":"10.1109/DeSE58274.2023.10100248","DOIUrl":null,"url":null,"abstract":"The worldwide gaming peripheral market is expanding significantly due to the increasing popularity of online games, and it is predicted that this would increase demand for gaming peripherals. Brand recognition is just the start of the process because many sectors are vying to stand out and wrest mindshare away from rivals. In this paper, we presented a tool named BrandTrend, which enables automated insight discovery for game trending, gaming influencers, and gaming product promotion. The data used in this tool is gathered from social media platforms to analyse gaming contents to match gaming content creators with gaming peripheral brands to promote their brand products via social media. Utilizing data analysis and incorporating evidence from data to build predictions and develop strategies can unambiguously address the issue of distinguish oneself from other rivals and get recognition.","PeriodicalId":346847,"journal":{"name":"2023 15th International Conference on Developments in eSystems Engineering (DeSE)","volume":"61 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"BrandTrend: Understanding the Trending Games and Gaming Influencers for Better Gaming Peripheral Promotion\",\"authors\":\"Tan Wen Zheng Ashley, Lim Jo Han, Derrick, Kowit Tan, Rong Kai Tech Avin, Ashlinder Kaur, Sahar Al-Sudani, Zhengkui Wang\",\"doi\":\"10.1109/DeSE58274.2023.10100248\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The worldwide gaming peripheral market is expanding significantly due to the increasing popularity of online games, and it is predicted that this would increase demand for gaming peripherals. Brand recognition is just the start of the process because many sectors are vying to stand out and wrest mindshare away from rivals. In this paper, we presented a tool named BrandTrend, which enables automated insight discovery for game trending, gaming influencers, and gaming product promotion. The data used in this tool is gathered from social media platforms to analyse gaming contents to match gaming content creators with gaming peripheral brands to promote their brand products via social media. Utilizing data analysis and incorporating evidence from data to build predictions and develop strategies can unambiguously address the issue of distinguish oneself from other rivals and get recognition.\",\"PeriodicalId\":346847,\"journal\":{\"name\":\"2023 15th International Conference on Developments in eSystems Engineering (DeSE)\",\"volume\":\"61 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2023 15th International Conference on Developments in eSystems Engineering (DeSE)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/DeSE58274.2023.10100248\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2023 15th International Conference on Developments in eSystems Engineering (DeSE)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/DeSE58274.2023.10100248","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

由于网络游戏的日益普及，世界游戏外围设备市场正在大幅扩大，预计这将增加对游戏外围设备的需求。品牌认知度只是这个过程的开始，因为许多行业都在竞相脱颖而出，从竞争对手那里抢夺市场份额。在本文中，我们提出了一个名为BrandTrend的工具，它可以自动洞察游戏趋势，游戏影响者和游戏产品推广。该工具中使用的数据是从社交媒体平台收集的，用于分析游戏内容，从而将游戏内容创作者与游戏周边品牌相匹配，从而通过社交媒体推广其品牌产品。利用数据分析并结合数据证据来建立预测和制定战略，可以明确地解决将自己与其他竞争对手区分开来并获得认可的问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

BrandTrend: Understanding the Trending Games and Gaming Influencers for Better Gaming Peripheral Promotion

The worldwide gaming peripheral market is expanding significantly due to the increasing popularity of online games, and it is predicted that this would increase demand for gaming peripherals. Brand recognition is just the start of the process because many sectors are vying to stand out and wrest mindshare away from rivals. In this paper, we presented a tool named BrandTrend, which enables automated insight discovery for game trending, gaming influencers, and gaming product promotion. The data used in this tool is gathered from social media platforms to analyse gaming contents to match gaming content creators with gaming peripheral brands to promote their brand products via social media. Utilizing data analysis and incorporating evidence from data to build predictions and develop strategies can unambiguously address the issue of distinguish oneself from other rivals and get recognition.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

2023 15th International Conference on Developments in eSystems Engineering (DeSE)

自引率

0.00%

发文量