Research on the evolution law of the semantic web structure of online shopping reviews

In order to explore the semantic clues and online shopping consumer behavior rules contain online shopping commentary, this paper takes 55560 after-sales evaluation as the research object to put forward the netizens related hypothesis evaluation of social network evolution, and evaluation of innovation of Internet users social network evolution diagram visualization description and empirical analyses. The study found that, the commodity “quality”, “practical”, “the seller” “attitude” attribute has a high center, and consumers rely on degree bigger to merchandise the four attributes; the highest correlation between utility and quality of goods in the commodity attribute of CO word matrix; the whole network density of consumer evaluation is relatively large, suggesting that it on the online shopping attitude and behavior will have a great impact. Therefore, this study finally reveals the social network online shopping reviews the evolution process and the consumer behavior evolution characteristics.