影响年轻一代智能手机使用的因素实证分析

S. K. Deb, K. Uddin
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引用次数: 2

摘要

本研究的目的是确定年轻一代采用智能手机的因素,本研究提出了一种方法,将基于智能手机的服务分为四种不同的类别:生产力,包括商业实用程序应用程序(例如,MS Word文件查看器和文件管理器,易于使用,满足期望,文章,互联网和教育),娱乐,包括游戏,体育,音乐,移动电视和摄影应用程序。此外,信息类别包含金融、新闻、旅游、医疗、银行、天气等。Networking指的是为社交网络提供的服务,如Facebook、Twitter和其他社交网络应用。该调查由四个部分组成,并以5分李克特量表收集回应,以衡量受访者的实际观点。通过Pearson相关和回归分析来衡量自变量和自变量之间的相关程度。智能手机服务与价格、可承受性和灵活性之间没有显著的关系。但智能手机服务与环境保护、社交网络工具、无线互联网服务、移动电视和网上银行之间有着重要的关系。在150名受访者中,约80%的人对智能手机服务非常满意。在respondentÂ中,男孩主要使用不同类型的金融服务,如网络营销、在线支付、网上银行等,而女孩主要使用娱乐服务。最后,itÂ观察到,在21世纪前夕,年轻一代对智能手机服务的需求和期望每天都在增加。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Empirical Analysis of Factors Affecting the Adoption of Smartphone on Young Generation
The aim of this study is to identify factors of smartphone adoption on young generation this study proposed an approach by dividing smartphone-based services into four different categories of Productivity that incorporate business utility apps (e.g., MS Word file viewer and file manager, easy in use, filling up expectations, article, internet, and education), Entertainment, which includes Game, Sports, Music, Mobile tv, and Photography apps. In addition, Information category contains Finance, News, Travel, Medical, Banking, Weather, and others. Networking indicates those services for the social networking such as Facebook and Twitter and others social networking apps. The survey comprises of four sections and responses are collected in 5-point Likert scale to measure the actual view of the respondents. Pearson correlation and Regression analysis are conducted to measure the degree to a correlation between independent and independent variables. There is no significant relationship between smartphone services with expensiveness, affordability, and flexibility. But a significant relationship between smartphone services with protection towards the environment, tools for social networking, wireless Internet services, mobile tv & online banking. Out of 150 respondents, about 80% of them are quiet satisfied on smartphone services Among the respondentÂ’s boys are mostly found of using different types of financial services like online marketing, online payment, online banking, etc. but girls are mostly found of entertainment services. Finally, itÂ’s observed that on the eve of the twenty-first-century young generation demand and expectation regarding smartphone services is increasing in every day.
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