通过品牌领导实现良好的红利

Good Dividends Pub Date : 1900-01-01 DOI:10.4324/9781315102306-9

K. Illes, M. Kirkup

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引用次数: 1

摘要

这一章的作者们认为，更成功、更鼓舞人心的企业应该言行一致。埃尔维斯和克雷斯的例子说明了一个品牌可以活下去，并呼吸“做好事”的本质。Elvis & Kresse遵循高道德标准，关心环境，员工，消费者，并展示了如何将高标准与负责任的商业实践相结合的鼓舞人心的例子。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Achieving Good Dividends Through Brand Leadership

The authors of this chapter argue for more successful and inspirational businesses that walk the talk. The case of Elvis & Kresse is offered to illustrate that a brand can live and breath the essence of 'doing good'. Elvis & Kresse follows high ethical standards, cares for the environment, employees, consumers and shows an inspirational example of how to combine high standards and responsible business practices.

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Good Dividends

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