{"title":"在赞助搜索中描述登陆页的特征","authors":"Haibin Liu, Woo-Cheol Kim, Dongwon Lee","doi":"10.1109/LA-WEB.2012.10","DOIUrl":null,"url":null,"abstract":"Using a total of 60,419 ad links collected from three search engines (i.e., Bing, Google, and Yahoo), we characterize the ``mobile-friendliness'' of landing pages in sponsored search. In particular, we analyze the common and different characteristics between landing pages made for desktop vs. mobile device users, measure/validate the quantitative scores for their mobile-friendliness, and classify the results with respect to types of queries and landing pages. Based on our findings, we articulate that: (1) current landing pages (regardless of search engines or platforms) are \\emph{not} mobile-friendly enough, and (2) better data-driven methods (as opposed to current static methods) to help advertisers build mobile-friendly landing pages are needed.","PeriodicalId":333389,"journal":{"name":"2012 Eighth Latin American Web Congress","volume":"38 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Characterizing Landing Pages in Sponsored Search\",\"authors\":\"Haibin Liu, Woo-Cheol Kim, Dongwon Lee\",\"doi\":\"10.1109/LA-WEB.2012.10\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Using a total of 60,419 ad links collected from three search engines (i.e., Bing, Google, and Yahoo), we characterize the ``mobile-friendliness'' of landing pages in sponsored search. In particular, we analyze the common and different characteristics between landing pages made for desktop vs. mobile device users, measure/validate the quantitative scores for their mobile-friendliness, and classify the results with respect to types of queries and landing pages. Based on our findings, we articulate that: (1) current landing pages (regardless of search engines or platforms) are \\\\emph{not} mobile-friendly enough, and (2) better data-driven methods (as opposed to current static methods) to help advertisers build mobile-friendly landing pages are needed.\",\"PeriodicalId\":333389,\"journal\":{\"name\":\"2012 Eighth Latin American Web Congress\",\"volume\":\"38 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-10-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2012 Eighth Latin American Web Congress\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/LA-WEB.2012.10\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2012 Eighth Latin American Web Congress","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/LA-WEB.2012.10","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Using a total of 60,419 ad links collected from three search engines (i.e., Bing, Google, and Yahoo), we characterize the ``mobile-friendliness'' of landing pages in sponsored search. In particular, we analyze the common and different characteristics between landing pages made for desktop vs. mobile device users, measure/validate the quantitative scores for their mobile-friendliness, and classify the results with respect to types of queries and landing pages. Based on our findings, we articulate that: (1) current landing pages (regardless of search engines or platforms) are \emph{not} mobile-friendly enough, and (2) better data-driven methods (as opposed to current static methods) to help advertisers build mobile-friendly landing pages are needed.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
