Career Guidance Diary as a Tool for Forming the Regions Human Capital

The article is devoted to a topical issue of the economy and society of the 21st century - the search and scientific substantiation of methodological techniques and tools for the formation and effective use of human capital in the regions of Russia. To achieve this goal, traditional general scientific methods were used: analysis, synthesis, comparison, generalization, survey. It is substantiated that vocational guidance work with the young generation of Russians contributes not only to their professional and personal self-determination, but also to the successful implementation of the accumulated human capital. The development of the phenomenon of vocational guidance is considered in a historical retrospective in the context of expanding the boundaries of human freedom in the socio-economic system. The scientific novelty of the research lies in the development of the applied aspect of vocational guidance work in high school - a certified program of additional professional education “Perspective: Your Path to Success”. The article presents a career guidance project based on the program “Perspective: Your Path to Success” and implemented in Vologda on the basis of the Vologda Scientific Center of the Russian Academy of Sciences. The uniqueness of the program lies in keeping a diary “Turn on 35!” The concept of which includes three sequential and complementary blocks: motivation, self-knowledge, resource map. The first block of the diary is devoted to the motivational component in choosing a professional path. The second block is aimed at self-knowledge and compilation by students of an individual “selfie screen” reflecting the inner world. The third block is a resource map of the region, which consists of up-to-date information about enterprises and organizations of the Vologda region, about the prospects for employment and career growth in the region. It is this aspect that determines the scientific novelty of the work. The practical significance of the study lies in the fact that a similar project can be applied in other regions interested in highly effective development and preservation of human resources.