{"title":"绿色营销作为体现企业社会责任的入口","authors":"Ouahiba Ouldbrahim","doi":"10.54241/2065-004-001-015","DOIUrl":null,"url":null,"abstract":"This article aims to establish how Green Marketing and Corporate Social Responsibility can work together, showing the importance for the company to adopt a Green Marketing approach, integrating CSR practices into the strategy of this marketing and this within the framework of meeting the needs of consumers after having a positive impact on their preferences and ordering environmentally friendly products, and minimize environmental risks by respecting and preserving environmental protection laws.","PeriodicalId":260243,"journal":{"name":"المجلة الدولية للأداء الاقتصادي","volume":"94 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Le Marketing Vert Comme Entrée à L’incarnation De La Responsabilité Sociale Des Entreprises\",\"authors\":\"Ouahiba Ouldbrahim\",\"doi\":\"10.54241/2065-004-001-015\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article aims to establish how Green Marketing and Corporate Social Responsibility can work together, showing the importance for the company to adopt a Green Marketing approach, integrating CSR practices into the strategy of this marketing and this within the framework of meeting the needs of consumers after having a positive impact on their preferences and ordering environmentally friendly products, and minimize environmental risks by respecting and preserving environmental protection laws.\",\"PeriodicalId\":260243,\"journal\":{\"name\":\"المجلة الدولية للأداء الاقتصادي\",\"volume\":\"94 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"المجلة الدولية للأداء الاقتصادي\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.54241/2065-004-001-015\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"المجلة الدولية للأداء الاقتصادي","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54241/2065-004-001-015","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Le Marketing Vert Comme Entrée à L’incarnation De La Responsabilité Sociale Des Entreprises
This article aims to establish how Green Marketing and Corporate Social Responsibility can work together, showing the importance for the company to adopt a Green Marketing approach, integrating CSR practices into the strategy of this marketing and this within the framework of meeting the needs of consumers after having a positive impact on their preferences and ordering environmentally friendly products, and minimize environmental risks by respecting and preserving environmental protection laws.