Ethnography of communication

Ethnography of communication is an approach to discourse research that investigates the sequential organisation of talk as a way of accessing participants' understandings of, and collaborative means of organising the forms of social interaction. The objective of current research is to explore the speech of the education minister and how he uses his language indirectly talking on solid innovations. The sample online recordings of the education minister are transcribed in close detail to allow for a fine analysis of the design, exchange, and coordination of actions within the delivery of new implementations. This paper will introduce intellectual foundations of discourse analysis outline its approach to data collection and transcription; illustrate its analytical procedures; and discusses the application of ethnography of communication in the education minister’s speech while addressing the teachers. The results suggest that the use of indirectness and implicit speech making strategies foster the politeness act in public speech. We can conclude that the politicians’ speech delivered to the public may be researched more and it might be a part of discourse competence of English language learners. The future direction of ethnography of communication may focus on transnational context comparing the different countries and education minister’s speech which may help English teachers to teach culture and spoken discourse better. Keywords: Ethnography of communication; educational leadership; discourse; speech community; speech event