新企业表现

S. Sarasvathy
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引用次数: 23

摘要

本文探讨了两种建立新企业的方法的利弊。前者被称为因果或预测,因为它依赖于准确的预测和明确的目标。后者要么是有效的,要么是不可预测的,它极其依赖于利益相关者,而且是由手段驱动的。人们很容易得出结论,认为后者是更好的方式,因为专家型企业家压倒性地偏爱后者。但真的是这样吗?
本文章由计算机程序翻译,如有差异,请以英文原文为准。
New Venture Performance
This note examines the pros and conss of two ways to build new ventures. The former is called causal or predictive, because it depends on accurate predictions and clear goals. The latter is effectual or nonpredictive, and it is extremely stakeholder-dependent and means-driven. It is very tempting to jump to the conclusion that the latter is the better way since it is overwhelmingly preferred by expert entrepreneurs. But is that really so?
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