USING GROUNDED THEORY PROCEDURES IN ENTREPRENEURSHIP RESEARCH

This paper addresses the problems that a number of qualitative researchers in entrepreneurship studies are faced with. Very often qualitative researchers are confronted with at least three main concerns (1) How can I collect good quality data? (2) How do I analyse such data? (3) How do I select a qualitative research procedure? It is against this background that the purpose of this paper is to demonstrate strategies that researchers can apply when using qualitative methodologies in entrepreneurship research. The value of this work is that it is among the first to encourage an increased application of qualitative methodologies, including the grounded theory approach in entrepreneurship research.