Transformational Content and Relationships

This chapter outlines the trend toward research within news organizations based upon big data and the increasing emphasis of growth-oriented companies on promoting a positive and passionate User Experience (UX). It discusses the implications of digital research techniques developed by successful technology and consumer merchandising organizations, and links the 24/7 nature of digital research methodologies to the development of more user-responsive and successful news organizations. A journalistic organization that wants to grow in the digital age must revamp its operations to take advantage of the continuous big data research cycle. This means creating a feedback loop from the organization to the information consumer and back, viewing journalism as content to be shaped to the UX through constant modification and change based on growing sets of user behavior and preference data.