当需求成为美德:产品市场竞争对企业社会责任的影响

Daniel Fernandez-Kranz, Juan Santaló
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引用次数: 294

摘要

本文通过实证研究竞争与企业社会绩效之间的关系来检验企业社会责任是否受到战略考虑的驱动。我们发现,竞争更激烈的行业中的企业拥有更好的社会评级。特别是,我们发现(i)不同的市场集中度指标与广泛使用的企业社会责任指标呈负相关;(ii)较高的进口渗透率带来的竞争加剧导致企业社会责任绩效更优;(iii)以企业污染水平衡量,竞争更激烈的环境中的企业具有更好的环境绩效;(iv)更多的产品竞争与更大的行业内CSR差异相关。我们将这些结果解释为企业社会责任是战略性选择的证据。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
When Necessity Becomes a Virtue: The Effect of Product Market Competition on Corporate Social Responsibility
We test whether Corporate Social Responsibility (CSR) is driven by strategic considerations by empirically studying the link between competition and firms' social performance. We find that firms in more competitive industries have better social ratings. In particular, we show that (i) different market concentration proxies are negatively related to widely used CSR measures; (ii) that an increase in competition due to higher import penetration leads to superior CSR performance; (iii) that firms in more competitive environments have a superior environmental performance, measured by firm pollution levels; and (iv) that more product competition is associated to a larger within-industry CSR variance. We interpret these results as evidence that CSR is strategically chosen.
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