ASSERTIVENESS: THE PROBLEM OF DEFINING THE CONCEPT

This article discusses the reasons for the emergence of various definitions of the concept of "assertiveness". The author notes the importance of rethinking the definition, which appears based on the multiplicity of different approaches. The analysis reveals the variety of definitions of assertiveness in the domestic and foreign scientific literature, which were proposed in the XX century. In addition, the process of their change up to the XXI century is considered. It is concluded that it is necessary to introduce a new definition containing the main essence of the previously