{"title":"STRATEGI PEMASARAN BIRO UMROH DAN HAJI PADA MASA PANDEMI COVID 19","authors":"Ani Nurul Imtihanah, Kukuh Cahyono","doi":"10.32332/multazam.v1i2.5375","DOIUrl":null,"url":null,"abstract":"Hajj is part of the fifth pillar of faith after the creed, prayer, fasting, and alms. Hajj and Umrah are obligatory for those who are strong (able), every man or woman once in a lifetime. In general, the Indonesian Muslim community performs the Hajj and Umrah pilgrimages to the Grand Mosque in Mecca through Hajj and Umrah trips. The large number of Umrah pilgrims in Indonesia is the main attraction for entrepreneurs in the field of traveling. This study uses a qualitative approach and is a type of field research (Field Research) and compares the Hajj and Umrah services of PT. Makkah Multazam Safir and AlMadinah Tour & Travel in Bandar Lampung which together are business entities that provide services or providers of Hajj and Umrah services in the Baitullah. Two different data presentations will provide us with valid information about a program and services offered to prospective pilgrims in need. From the analysis that will be carried out, it will minimize errors in the future.","PeriodicalId":413887,"journal":{"name":"Multazam : Jurnal Manajemen Haji dan Umrah","volume":"86 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Multazam : Jurnal Manajemen Haji dan Umrah","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32332/multazam.v1i2.5375","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
朝觐是继信条、祈祷、斋戒和施舍之后的第五个信仰支柱的一部分。朝觐和朝觐是那些强壮的人的义务，每个男人或女人一生中都有一次。一般来说，印度尼西亚的穆斯林社区通过朝觐和朝觐旅行，到麦加的大清真寺进行朝觐和朝圣。印度尼西亚大量的朝觐朝圣者是吸引旅游领域企业家的主要因素。本研究采用定性方法，是一种实地研究(field research)，比较了楠堡市的Makkah Multazam Safir和AlMadinah Tour & Travel的朝觐和朝觐服务，这两家公司都是在拜图拉提供朝觐和朝觐服务的商业实体。两种不同的数据展示将为我们提供有关计划和服务的有效信息，以帮助有需要的潜在朝圣者。从将要进行的分析来看，它将使将来的错误最小化。
STRATEGI PEMASARAN BIRO UMROH DAN HAJI PADA MASA PANDEMI COVID 19
Hajj is part of the fifth pillar of faith after the creed, prayer, fasting, and alms. Hajj and Umrah are obligatory for those who are strong (able), every man or woman once in a lifetime. In general, the Indonesian Muslim community performs the Hajj and Umrah pilgrimages to the Grand Mosque in Mecca through Hajj and Umrah trips. The large number of Umrah pilgrims in Indonesia is the main attraction for entrepreneurs in the field of traveling. This study uses a qualitative approach and is a type of field research (Field Research) and compares the Hajj and Umrah services of PT. Makkah Multazam Safir and AlMadinah Tour & Travel in Bandar Lampung which together are business entities that provide services or providers of Hajj and Umrah services in the Baitullah. Two different data presentations will provide us with valid information about a program and services offered to prospective pilgrims in need. From the analysis that will be carried out, it will minimize errors in the future.
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