A Visualized Knowledge Map of Enterprise Social Capital in the Context of Incubation Networks

Purpose – This study aims to provide a systematic knowledge map for researchers who work in the field of enterprise social capital. Additionally, the aim is to help them quickly understand the trending research topics, hot spots and evolutionary trends from the context of incubation networks. Design/methodology/approach – The authors searched for 874 articles on corporate social capital from the Web of Science database source journals from 1986 to 2021. Then, CITESPACE and VOSviewer software are used to extract the fields of the literature and perform data visualization. Findings – The results show that the number of corporate social capital research papers under the incubation network increases year by year. At present, the research hotspots include social capital, corporate social responsibility, corporate performance, innovation, corporate management and governance, network and strategy. Research will be paid more attention to corporate social responsibility, social capital promotion of new enterprises under incubator network, and social capital accumulation of family enterprises. Incubation network provides an integrated platform for new enterprises to obtain external social capital, and strengthens the social capital of enterprises through cooperative relations. Originality/value – This paper adopts bibliometrics method to mine data and draws knowledge map to systematically reveal research progress and trend.