健康美容养生，内在美，感性人与经济人

Psychology Journal: Research Open Pub Date : 2023-04-10 DOI:10.31038/psyj.2023542

Howard Moskowitz

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引用次数: 0

摘要

女性受访者每人评估了48个独特的小插曲，包括关于“内在美”的新养生法的信息。这些信息是可能出现在广告中的销售和信息信息。受访者对小插图所呈现的信息的可信度进行评级，并从一组不同的价格中选择他们将为每个小插图所描述的产品支付的价格。解构分配给的评级

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Health Beauty Regimens, Inner Beauty, and Homo emotionalis versus Homo economicus

Female respondents each evaluated sets of 48 unique vignettes, comprising messages about new regimens for ‘ beauty from within ’. The messages were sales and information messages that might likely appear in an advertisement. Respondents rated believability in the messages presented by the vignette, and from a set of different prices selected the price they would pay for the product described by each vignette. Deconstructing the rating assigned to

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Psychology Journal: Research Open

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