组织采用MyKad计划

H. Neo, P. H. Yeow, U. Eze, H. Loo
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引用次数: 4

摘要

马来西亚已经投资了数百万林吉特用于马来西亚的多功能身份证(MyKad)计划,以保护公民免受恐怖主义的侵害,以及有效和高效的政府和私营部门应用。如果不加以利用,主动性就被浪费了。为了成功地采用MyKad,个人和组织都需要接受这个计划。先前已有关于个体接受度的研究(例如Yeow et al., 2007;Loo et al., 2011);然而,目前还没有对组织接受度进行研究。本研究调查了接受MyKad倡议的组织(如银行、保险公司、单位信托机构和酒店)。组织没有MyKad;因此,他们的MyKad接受度(即因变量)只能通过他们使用MyKad阅读器进行交易身份验证的意图来衡量,例如开设银行/单位信托账户,进行保险索赔和登记酒店房间。自变量取自UTAUT (Venkatesth, 2003)的四个构念(即表现期望、努力期望、社会影响和促进条件)和另外两个变量(即焦虑和感知可信度)。在这项初步研究中,从马来西亚的两个城市收集了50份问卷样本。调查结果显示,由于对MyKad阅读器的好处(性能预期)、易用性、社会支持和便利条件缺乏了解,组织使用MyKad阅读器的意愿不高。提出了提高采用率的建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Organizations adoption of MyKad initiative
Malaysia has invested multi-million ringgit on the Malaysia’s Multipurpose Identity Card (MyKad) initiative for the protection of citizens from terrorism as well as for effective and efficient government and private sector applications. If it is not used, the initiative is wasted. For the success of MyKad adoption, both individual and organizations need to accept this initiative. Prior studies have been conducted on individual acceptance (e.g. Yeow et al., 2007; Loo et al., 2011); however no study has been conducted on organization acceptance. This research investigates organizations (such as banks, insurance companies, unit trust agencies and hotels) acceptance of MyKad initiative. Organizations do not have MyKad; therefore, their MyKad acceptance (i.e., the dependent variable) can only be measured by their intention to use MyKad reader for identity verification of transactions such as opening a bank/unit trust account, making insurance claims and registering a hotel room. The independent variables were taken from UTAUT’s (Venkatesth, 2003) four constructs (i.e. performance expectancy, effort expectancy, social influence and facilitating conditions) and two other variables (i.e. anxiety and perceived credibility). In this preliminary study, fifty questionnaire samples were collected from two cities in Malaysia. The findings show that organizations did not have a high intention to use MyKad reader because of their lack of understanding about its benefits (performance expectancy), ease of use, social support and facilitating conditions. Recommendations were given to increase adoption.
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