The Design Process

The goal for any research is to get accurate and comprehensive information that can be used to answer the research questions. Survey research is no different. However, creating a survey that provides useful results takes time and effort. Unfortunately, many researchers fail to take adequate time to validate their survey instruments. One of the worst things for researchers is to get their survey data back and realize they should have created the survey differently. Without valid data, the study is ruined. And while it is unlikely that any survey you might create will be perfect, following a rigorous survey design process will increase the likelihood that the data you obtain will be useful.