Tatakelola BUMDES管理:管理产品营销

A. Yulianto, Mukson Mukson, Otong Saeful Bachri, Slamet Bambang Riono, Yenny Ernitawati
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引用次数: 0

摘要

在布里布省松戈姆区贾蒂马穆尔村的工作中,BUMDes已经“上市”了,但是BUMDes有很多问题。由于人力资源有限等问题,BUMDes的管理可以说是困难的。BUMDes“上市”管理面临的挑战包括组织安排问题。发现和开发农村潜在的营销问题。这项活动的目的是鼓励BUMDes管理人员能够按照正确的流程制定营销战略。鼓励BUMDes的管理人员有能力识别他们的潜力和机会,通过向消费者推销他们的产品,成为村庄的盈利业务单位。社区服务的实施阶段是识别社区管理人员的问题,提供材料和与社区管理人员的问答。BUMDes管理人员对BUMDes产品的营销策略的认识和理解正在增加。这可以从指标中看出。BUMDes管理人员提交的许多问题以及与之相关的解释,很好地传递了信息,并增加了对如何营销BUMDes产品的理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Manajemen Tatakelola BUMDES: Mengelola Pemasaran Produk
In its work in Jatimakmur Village, Songom District, Brebes, already has a BUMDes "Go Public", but BUMDes has a myriad of problems. BUMDes management can be said to be difficult because of problems such as limited human resources (HR). Some challenges faced in the management of BUMDes "Go Public" include the problem of organizational arrangements. Finding and developing village potential Marketing problems. The purpose of this activity is to encourage BUMDes managers to be able to develop marketing strategies with the right process. Encourage BUMDes managers to have the ability to identify their potential and opportunities to become profitable business units for villages by marketing their products to consumers.The stages of the implementation of community service are the identification of problems BUMDes managers, presentation of material and questions and answers with BUMDes managers. The knowledge and understanding of BUMDes managers is increasing about marketing strategies for BUMDes products. This can be seen from the indicators. Many questions from BUMDes managers submitted and explanations related to them, there is a good transfer of information and an increase in understanding related to how to market BUMDes products.    
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