Organizational Culture

In this chapter, the authors present a part of an analysis of the organizational culture of micro and small tourist companies in the state of Colima, Mexico. It is the result of mixed research that belongs to an exploratory study carried out from a systemic perspective of tourism organizations. The purpose of the study was to identify elements capable of triggering the productivity, competitiveness, and innovation of Mexican micro and small tourism companies based on their language and organizational structure. The results obtained revealed that the “Clan” type culture is predominant in this type of company in the state of Colima. Hence, a transformation of the mental structure of senior management is necessary and urgent, as it requires a change in an organizational culture focused on the “Market” to achieve its permanence in the sector.