PENGARUH LOKASI DAN MOTIVASI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE DESTINASI MATA AIR TEMBELING, NUSA PENIDA-BALI

This study examines the influence of location and motivation on the decision of domestic tourists to visit the tourist attraction of Mata Air Tembeling in Nusa Penida, Bali. A quantitative methodology was employed, conducting a survey with 200 domestic tourist respondents. The results show that location influences tourists' visitation decision, with a preference for accessibility and adequate facilities. Motivation also plays a significant role, with the desire to relax and enjoy the natural beauty being important factors. This research provides further understanding of the factors influencing the decision of domestic tourists to visit Mata Air Tembeling. The findings can be utilized to optimize the marketing and development of the tourist attraction, as well as enhance tourist satisfaction.