Notes on the uses of sport in Trump’s white nationalist assemblage

Abstract Using conjunctural analysis and informed by insights drawn from critical whiteness studies, sport studies, and masculinity studies, I offer some developing interpretations on two inter-related questions. First, how sport has been used to cultivate and popularize the proto-fascist white nationalist project(s) currently gripping the United States. And second, how sport facilitates the production and popularization of the unapologetic and omnipotent performance of white masculinity that seems central to the popular appeal of this contemporary American white nationalist assemblage. To address these questions, I critically examine the patterned ways Donald Trump, first as candidate and then as President, has used sport to promote his white nationalist project. Additionally, I critically unpack the writings and performances of two white male cultural figures who are key figures within Trump nationalist assemblage. The first, Richard Spencer, coined the label ‘alternative right’. The second, National Football League superstar, Tom Brady, is a man who Trump loves to call a ‘good friend’. I contend that, like Trump, they venerate (in Spencer’s case) and normalize (in Brady’s case) an idealized performance of white masculinity I call white male omnipotence, that is central to explaining the appeal of Trump’s nationalist project to “Make America Great Again” for many anxious white Americans.