{"title":"熊熊系列动画的营销策略研究","authors":"Jun Wu, Wei Bi, Jiede Wu","doi":"10.2991/SOHE-19.2019.69","DOIUrl":null,"url":null,"abstract":"The Research takes the most popular series of animation works of Boonie Bears in China as the research object by SWOT, 4P theory, PEST and Five-capacity and other analysis methods to research marketing strategy. The results show that the products of the series are abundant, the price is reasonable, the channels are diversified, the promotion is comprehensive and effective. In the future, we can further enhance and strengthen the quality of product innovation, expand marketing channels and improve service quality.","PeriodicalId":200957,"journal":{"name":"Proceedings of the 2nd Symposium on Health and Education 2019 (SOHE 2019)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Research on Marketing Strategy of Boonie Bears Series Animation\",\"authors\":\"Jun Wu, Wei Bi, Jiede Wu\",\"doi\":\"10.2991/SOHE-19.2019.69\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The Research takes the most popular series of animation works of Boonie Bears in China as the research object by SWOT, 4P theory, PEST and Five-capacity and other analysis methods to research marketing strategy. The results show that the products of the series are abundant, the price is reasonable, the channels are diversified, the promotion is comprehensive and effective. In the future, we can further enhance and strengthen the quality of product innovation, expand marketing channels and improve service quality.\",\"PeriodicalId\":200957,\"journal\":{\"name\":\"Proceedings of the 2nd Symposium on Health and Education 2019 (SOHE 2019)\",\"volume\":\"37 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 2nd Symposium on Health and Education 2019 (SOHE 2019)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/SOHE-19.2019.69\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2nd Symposium on Health and Education 2019 (SOHE 2019)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/SOHE-19.2019.69","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Research on Marketing Strategy of Boonie Bears Series Animation
The Research takes the most popular series of animation works of Boonie Bears in China as the research object by SWOT, 4P theory, PEST and Five-capacity and other analysis methods to research marketing strategy. The results show that the products of the series are abundant, the price is reasonable, the channels are diversified, the promotion is comprehensive and effective. In the future, we can further enhance and strengthen the quality of product innovation, expand marketing channels and improve service quality.
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