{"title":"普拉巴特酥油的广告和营销","authors":"A. Kshirsagar","doi":"10.15740/HAS/IJCBM/10.1/38-41","DOIUrl":null,"url":null,"abstract":"The study aimed at advertising and marketing strategies of Prabhat Group of Industries. The study was conducted in Family Bazaar, Masjid Bandar area in Mumbai city, Maharashtra state. It has been observed that more number of dairy firms is present in Ahmednagar district of Maharashtra (20 numbers). From this district, Prabhat dairy is selected on the basis of large production of different milk products. Various advertising mediums used by Prabhat dairy for marketing of different products is studied along with its different promotional activities. This paper mainly highlights the task such as in shop activity which was conducted in Family Bazaar, Masjid Bandar area (Mumbai). Under this assignment survey was conducted in Mumbai city, to find out in which area sale is less of Prabhat Ghee. During survey we prepared questioner and we found that in Mumbai, Masjid Bandar is the area where sale of Prabhat Ghee is less as compared to other companies. After completion of the activity to find out the impact on customer along with the impact it has happened on sales in that area.","PeriodicalId":222052,"journal":{"name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Advertising and marketing of Prabhat Ghee\",\"authors\":\"A. Kshirsagar\",\"doi\":\"10.15740/HAS/IJCBM/10.1/38-41\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The study aimed at advertising and marketing strategies of Prabhat Group of Industries. The study was conducted in Family Bazaar, Masjid Bandar area in Mumbai city, Maharashtra state. It has been observed that more number of dairy firms is present in Ahmednagar district of Maharashtra (20 numbers). From this district, Prabhat dairy is selected on the basis of large production of different milk products. Various advertising mediums used by Prabhat dairy for marketing of different products is studied along with its different promotional activities. This paper mainly highlights the task such as in shop activity which was conducted in Family Bazaar, Masjid Bandar area (Mumbai). Under this assignment survey was conducted in Mumbai city, to find out in which area sale is less of Prabhat Ghee. During survey we prepared questioner and we found that in Mumbai, Masjid Bandar is the area where sale of Prabhat Ghee is less as compared to other companies. After completion of the activity to find out the impact on customer along with the impact it has happened on sales in that area.\",\"PeriodicalId\":222052,\"journal\":{\"name\":\"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT\",\"volume\":\"32 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15740/HAS/IJCBM/10.1/38-41\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15740/HAS/IJCBM/10.1/38-41","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究针对Prabhat Group of Industries的广告和营销策略。这项研究是在马哈拉施特拉邦孟买Masjid Bandar地区的家庭集市进行的。据观察，马哈拉施特拉邦的艾哈迈德纳加尔地区有更多的乳制品公司(20家)。从这个地区，Prabhat乳制品是在大量生产不同乳制品的基础上选择的。研究了Prabhat乳业在不同产品营销中使用的各种广告媒介及其不同的促销活动。本文重点介绍了在孟买Masjid Bandar地区的Family Bazaar进行的店铺活动等任务。根据这项任务调查是在孟买市进行的，以找出哪个地区的普拉巴特酥油销售较少。在调查期间，我们准备了提问者，我们发现在孟买，Masjid Bandar是Prabhat Ghee的销售比其他公司少的地区。活动完成后，找出对客户的影响，以及对该地区销售的影响。
The study aimed at advertising and marketing strategies of Prabhat Group of Industries. The study was conducted in Family Bazaar, Masjid Bandar area in Mumbai city, Maharashtra state. It has been observed that more number of dairy firms is present in Ahmednagar district of Maharashtra (20 numbers). From this district, Prabhat dairy is selected on the basis of large production of different milk products. Various advertising mediums used by Prabhat dairy for marketing of different products is studied along with its different promotional activities. This paper mainly highlights the task such as in shop activity which was conducted in Family Bazaar, Masjid Bandar area (Mumbai). Under this assignment survey was conducted in Mumbai city, to find out in which area sale is less of Prabhat Ghee. During survey we prepared questioner and we found that in Mumbai, Masjid Bandar is the area where sale of Prabhat Ghee is less as compared to other companies. After completion of the activity to find out the impact on customer along with the impact it has happened on sales in that area.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
