Greening of the maritime transport process

The article is devoted to the study of the main trends in the greening of the maritime transport process. It has been proven that in order to reduce the negative impact on the environment, the contribution of each logistics company to the formation of ecological ecosystems must be systemic, and in order to ensure sustainable development, logistics companies must implement investment and innovative projects in various directions that help reduce the negative impact on the environment. This determines the main directions for the introduction of innovative technologies that can be implemented in the process of shipping in order to green the activities of a logistics company. Potential projects for the modernization of vehicles through their "greening" were studied to minimize the negative impact on the environment and maintain the competitive position of logistics companies. Detailed development and justification of the feasibility of implementing projects for a logistics company that supports the concept of sustainable development and implements the Green Business strategy has been carried out. The projects for the modernization of the transport infrastructure of a logistics company are analyzed, and the advantages, disadvantages, and potential for their development are identified, which involves the introduction of various "environmental" technologies, such as, firstly, the use of alternative fuel, namely liquefied natural gas, and secondly, the use of technology, which is based on wind energy, which gives a clear reduction in fuel costs and offers a more innovative solution; thirdly, the use of technology based on solar panels, innovative materials in the construction of ships. It is substantiated that each project has different entry barriers for implementation and initial investment, which determines the degree of risk and the possibility of implementing projects at different periods of the life cycle of a logistics company on the path to implementing the Green Business strategy. Using the methodology for evaluating the effectiveness of investment projects, the expediency of implementing each investment project is substantiated and a comparative description of the corresponding calculations is carried out. It is noted that "green" logistics has great potential for both a separate logistics company and the entire logistics ecosystem.